Communication is one of the basic functions of management in any organization and its importance can hardly be overemphasized. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization.
It is not possible to have human relations without communication. However, good and effective communication is required not only for good human relations but also for good and successful business.
Effective communication is required at various levels and for various aspects in an organization such as –
For manager – employee relations:
Effective communication of information and decision is an essential component for management-employee relations. The manager cannot get the work done from employees unless they are communicated effectively of what he wants to be done? He should also be sure of some basic facts such as how to communicate and what results can be expected from that communication. Most of management problems arise because of lack of effective communication. Chances of misunderstanding and misrepresentation can be minimized with proper communication system.
For motivation and employee morale:
Communication is also a basic tool for motivation, which can improve morale of the employees in an organization. Inappropriate or faulty communication among employees or between manager and his subordinates is the major cause of conflict and low morale at work. Manager should clarify to employees about what is to be done, how well are they doing and what can be done for better performance to improve their motivation. He can prepare a written statement, clearly outlining the relationship between company objectives and personal objectives and integrating the interest of the two.
For increase productivity:
With effective communication, you can maintain a good human relation in the organization and by encouraging ideas or suggestions from employees or workers and implementing them whenever possible, you can also increase production at low cost.
For employees:
It is through the communication that employees submit their work reports, comments, grievances and suggestions to their seniors or management. Organization should have effective and speedy communication policy and procedures to avoid delays, misunderstandings, confusion or distortions of facts and to establish harmony among all the concerned people and departments.
Importance of written communication:
Communication may be made through oral or written. In oral communication, listeners can make out what speakers is trying to say, but in written communication, text matter in the message is a reflection of your thinking. So, written communication or message should be clear, purposeful and concise with correct words, to avoid any misinterpretation of your message. Written communications provides a permanent record for future use and it also gives an opportunity to employees to put up their comments or suggestions in writing.
So, effective communication is very important for successful working of an organization. Business writing software with grammar checker and text enrichment tool, which enhances a simple sentence into more professional and sophisticated one, can be used for writing effective business communications. For more information, please visit grammar correction tool.
About the author: Stephen Thomson For details on software to enrich your business writing, please visit writing software for business.
Electronic waste, or e-waste, is a term for electronic or technological products that have become unwanted, non-working or obsolete. It can be declared as a waste when it has essentially reached the end of their useful life. The rate of e-waste is increasing rapidly as the technology is advancing at a high rate. Many older electronic devices become trash after few short years of use.
Electronics and technological devices are those things without which the office cannot reach its goal. However, we just focus on using it but does not focus what happens to it after we have used it. It becomes a waste, which we call as e-waste. Maximum e-waste comes out from commercial places, and disposing it becomes the bigger issue. However why not just try to reduce this e-waste.. This e-waste includes everything, including all computer accessories. Following are some easy ways to reduce e-waste from your office supplies
Reduce– Check what all you don’t need in office or at home. Do not take the items necessarily. Do not take more than one Tv for your house. When the already existing electronic device breaks or stops functioning, check if you really need to replace it. Check if that technology has already become old. To give an example, CD or DVD players. All computers and laptops comes with CD drive where you can play dvds and CDs. hence, if your older player has stopped functioning completely, think if you really need to replace it. Whenever you will be planning you purchase any electronic device, ask yourself if it is your need or a want.
Repair devices– When any device stops functions, keep repairing as a first option before replacing it. If the model is in the state of repairing, go for it. Not just because it is going to save on your pockets but you also help in reducing e-waste. yes it is true that it is going to be a waste some or the other time, but at least the frequency will be reduced. A small malfunctioning of the device does not need replacing it rather a small technical help can resolve the issue. always consult the expert before you replace any device.
Reuse – This can be especially done with the PCs, you can upgrade the machines. What you can do is simply double the RAM in your PC, you will see the improved performance. If you need extra memory in the PCs. just order hard drives from local online office and computer supplies. This way you don’t need to pile up the electronic waste. If you have crashed hard disk, go for its recovery, and if you cannot afford it then keep replacing it as a last options.
Recycle – If possible recycle old consumer electronics, rather than throwing it in the bin. Check for the electronic device recycler companies and give them contracts for year. With this facilities you are diverting these goods in something that is less harmful for human being as well as species.
About the author: Jennifer White is a writer from Florida. She is passionate about writing for online media and she pursued her education in Mass Communication.
It has been speculated by renowned research company Frost and Sullivan that B2b ecommerce will hit the $12 trillion mark in gross sales worldwide. The figure was only $5.5 trillion in 2012. In this blog we will discuss the 5 trends in B2b ecommerce for 2016.
Go Gung Ho On Mobile – while the importance of mobile commerce has been in discussion for quite some time now, it is only in 2016 that lone will be able to see its impact. The humongous number of mobile sales per day in India shows the vast potential that lies ahead in mobile. Survey conducted by agencies revealed that the total amount of traffic volume in today’s date is much higher from mobile than that from desktops. In B2B as well, the importance of mobile is gradually increasing. To justify this we can bank on a recent survey conducted by Forrester that states that as many as 52% of B2B buyers search products from smartphones.
Online Marketplaces To Do the Trick – B2B can be classified into two parts Direct and Marketplaces. The concept is pretty simple. In a direct method the company sells its products from its own B2B webstore directly. Buyers can log in with their user ids and password and order products. In the market place concept the sellers sell their products through online market places along with other vendors.
Saas Integration – This is a new trend and will certainly make theB2b ecommerceprocess very easy. More and more companies B2B sellers are opting for SaaS (software as a service) because they are able to fend off the price cutting environment. It is not only helping in automated order syncing but also integrating with automated integration with enterprise resource planning. This process is helping wholesalers not only to sell their products online to retailers but also manage the entire the order management process with a lot of ease.
Content is the Key – content plays a very crucial role in any form of marketing, we all know that. However the importance of content in B2B is quite crucial. It must be noted that buyers look for detailed specifications on each of their products while making a wholesale purchase. So, you must have high resolution product images and detailed product descriptions that would help you to make your products more saleable.
These are the 4 trends in B2b ecommerce that will certainly fetch a better result.
Let’s say you run a café house in a corporate location and want it to be the recognised in that area. The first thing that any advertiser keeps in mind is their target audience. Following that, you will set your ad to appear to the customers in that location. Now, when someone living or visiting that place makes a Google search for café house or restaurants around that particular area, then they are able to see your ad. If they find you advertisement pleasing enough, then they might ultimately click on that particular ad and connect with you for business purposes.
In this advertising era, Google has taken an initiative to create its own advertising service, which some of us are familiar with. It is what we know as Google AdWords, which allows multiple brands or advertisers to optimize campaigns effectively on a search engine results page (SERP). While keeping the trend of mobile advertising in mind, Google created its own search applications called Google Play, which revolves around AdWords.
Depending upon the requirements, consumers will search for words on Google. Foodies will use applications while searching for restaurants near their locality, travellers will search for apps that provide best destinations packages to spend their holidays, gadget freaks will click on tech related applications or they will install various gaming apps etc. Undoubtedly, search is one of the biggest drivers of app installs in the Play Store.
This is the main reason behind Google investing in new ways to help people discover apps with Search Ads on Google Play. The growth of new technologies and innovative ways have simplified tasks of campaign management teams and app developers.
According to Google AdWords data, Google Play reaches more than 1 billion people on Android devices in more than 190 countries. In the coming days, this influence of Search Ads on Google Play will create a new world of apps. It will bring more opportunities for brands, advertisers as well as developers to spread awareness of mobile applications.
Besides providing search options, Google is also committed to delivering conversion tracking tools that work flawlessly across channels and bring forth a compiled measurement report. There are few tools like AppsFlyer, Kochava, which are commonly known as Android First app opens. While running any campaign, these tools are frequently used as it helps in standard conversion type for third-party solutions. Their main role is to calculate and enhance the reach of users on a particular Search Ad on Google Play, to ensure data consistency and give developers the freedom to optimize the AdWords.
These days business’ focus is more towards about being different and unique along with pleasing to algorithms and metrics. Undoubtedly, it leads into sales and more traffic, but there is no guarantee of developing a long lasting relationship with consumers. What helps in turning your customers into brand evangelist is creating an emotional connection with them. This way, you have more sales with stronger connection in the form of mail signing up list, social media cult, and real feedbacks.
Nowadays marketing is not just about showcasing exquisite products, but also about creating a story with which your audience can relate with. It is a human nature, if they are connected with you in any way- then they tend to be inclined towards your good or bad. So, if you are a right brand; then look behind- you got a right friend. So, you might be feeling a sensation of developing your brand story now with –
Emotional graphic design
Emotional graphic design prioritises audience over company and its goals. It is more concerned about serving the audience better and making their life better by providing effective solutions to their problems. It tries to create valuable products for the consumers rather than trash (selling it with aggressive advertising). Emotional graphic design can add active voice to your content, and make the customers feel like a human (behind the brand) is talking to them.
How emotional graphic design should be–
Simple
Emotional design should be clearly understood, and develop a logical sequential steps to call to action rather than agitating and irritating buttons.
Enticing
It should be visually appealing as well as professional and consistent which immerses the user into its beauty and functionality.
Entertaining
If it is for human; then it has to be pleasant and pleasurable to the user, otherwise they might switch to another site.
Personal and memorable
There is no necessity of adding frills, but adding something what people can relate with from their personal life instead. Secondly, evoking a particular emotion makes it unforgettable experience, but not several emotions simultaneously.
So, you are convinced by now to revamp your website with emotional graphic design which creates a story. So, what next- you may be looking for a graphic design company Aberdeen which can do wonders for your brand; then look no further than Satyam technologies. They are in this business for a long time with long list of satisfied clients around the world, and considered as the best Aberdeen graphic design company. Visit their site now to know more.
Creating a unique brand is not easy to do; however, it can be done with proper planning, research and a desire to create a brand that will be easily recognized and of course, unique! Branding in Manhattan offers many unique ideas for branding.
To be clear, a brand is not an advertising campaign. It is much more. Actually, it should differentiate your product from everyone else’s and give you a competitive edge. A unique brand also represents a rational and emotional connection to your consumer and your stakeholders. It can be a clear connection for your consumers to purchase and engage with you. Check out a brochure design in NYC, today!
To begin creating a unique brand you must first clearly define what business you are in. Once you have defined your brand, you will then understand the value you can offer to the world. It should define why you exist, as well as bring together your vision and purpose. In addition, you need to develop a platform that is clear and unbreakable; which should include a clear vision statement that outlines what kind of impact you want to make on the world with your brand. Brochures manhattan offers quality service for those seeking advice on creating a unique brand.
Then, create a brand identify that you would be proud to wear on a T-shirt. Your identity and the design words that surround your brand is a worthwhile investment and can add quality, value and add to your competitiveness toward your brand. Keep in mind; creating a unique brand is like telling an interesting story. To do this, tell a story that is guided by your personality traits and principles. A brochure design in NYC may be the kind of design that sets your brand apart from all the others!
There are ways a brand name can be presented such as letting employees and customers aware of your new brand. This can be done by holding a meeting or conference. Then, prepare a press release. The next step would be announcing the brand name to distributors. Then, present the new brand to shareholders and financial analysts at a scheduled meeting. The next step would be giving a detailed briefing on the new brand identity to marketing agencies and other suppliers.
Once you know how you would like your brand to be presented, think about where you would come into contact with your customers and how your brand name can be reinforced each time. This, of course, can be done on TV, radio, newspapers and in retail stores.
Then, when you have decided on how you would like your brand to be presented, think about where you come into contact with your customers, and how you can reinforce your brand identity each time. The benefits of a unique brand name are: setting you apart from your competitors, improving your brand awareness, establishing broader communication methods, motivating employees and generating more buyers. Unique brands lead to brand loyalty and trust, high credibility, good financial returns and brand preference.
To conclude, creating a unique brand is not difficult to do but if it is done correctly and in a professional manner, you will obtain many benefits!
Author: David Ortiz is the author of this article. For further detail about law firm branding. Please visit the website.
Advertising is a science!! With this statement done, you might conclude either the writer might have lost her mind or she simply does not take the field seriously. But that’s what audiences (and in this case the readers) have a tendency to instantly jump to final decisions. But if you would take a few moments and try to reason out this fact you might quite understand as to why I would say that.
Just like any chemical composition, advertising is also a combination of different elements and compounds. Also, if we really dig to deep roots we keep hearing many scientists saying that science in fact is an art. According to all the theorists and applied scientists when an invention is made, it is a work of art and imagination. Similarly isn’t any ad the foundation of same process? A process is another world. And in that world, exists different facets and where I metaphor them as an entire family. When you consider a single piece as ad, you might not understand this metaphor. But consider an ad as a whole series of campaign with use of different media and different communication. Of this entire family, Branding is just a part; but this part has its major hold onto everything. Branding isn’t just a story to tell by ways of logo, color, designing and use of different fonts. It is a system, a discipline, a personality with an abstract but calculative behavior. As and when this behavior becomes prevalent, the journey of this family member starts promoting and bringing sensible results to the family. No-one has actually constructed a phenomenon how a brand brings these results. But when you look carefully you will realize its potential. You probably might be wondering how often any brand has developed in the said sequence. Considering the heritage brands, they have had their behavior and have evolved in their journey; with their family extending and innovating.
The backgrounds are phenomenal with a careful study and scrutinized planning of branding. Not only does branding help the advertising process, it has described a socio-economic back drop in many ways. The in-film branding, the referential series metaphors, the spoofs of the brands all are in fact other faces of the same person. We might just wish to say as and when the person is prompted from a general society to the celebrity world, how it evolves and how it develops with help of media is a tricky business. Mostly it is said not all can handle stardom but when a brand is being born it is actually made for stardom. So the advertising, public relation, fame-game everything is a part of its life. How the creators and makers maintain it and effect with respect makes branding the big brother for advertising. How the big brother makes his own identity and helps the family to root in the fame society makes every brand a personality with eminence and endeavor.
If you are serious about driving your business forward using Social Media you must start listening to these podcast channels. Experts from around the world discussing Social Media Marketing and industry insights.
1) Social Media Marketing
Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/
2) Online Marketing Made Easy with Amy Porterfield
“Facebook Marketing All in One for Dummies” co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies — so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast.
Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts
4) Social Media Social Hour Podcast: Social Media Marketing | Social Media For Business | Facebook | Twitter | LinkedIn | Google+
Looking to get on the social media marketing fast track? Tyler Anderson, a social media entrepreneur, gets up close and personal with top brands and influencers each week to discuss social media marketing, online marketing, and content marketing tactics that work. Discover what is working and what is not working across social networks like Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Instagram and more. Learn actionable content marketing strategies and tips to improve your social media marketing. Tyler Anderson is the founder of Casual Fridays, a social media marketing agency and co-founder of Scoreboard Social, a simplified social media reporting and competitive analytics tool. Tyler is also the host and organizer of Social Media Day San Diego.
By Tyler Anderson: Social Media Entrepreneur, Social Media Marketing Strategist and Blogger
The Marketing Book Podcast helps you discover new ideas about what’s working in the quickly-changing field of modern marketing. Each weekly episode interviews authors to give you practical marketing insights, tips, and tactics to help you become a smarter, more successful marketer. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
By Douglas Burdett interviews best-selling authors for the smartest thinking on social media, digital marketing, sales, B2B marketing, content marketing, inbound marketing and more.
With India rapidly undergoing digitalization every passing day with new technologies, online shopping, online dating and what not, we know that social media has become the ‘it’ and happening place to be in. It is rightly said that everything that happens on social media stays on Google search; such is the effect of social media on our lives now. The social media agency now is the saviour for all those ‘not so socially’ savvy people out there who find it hard to cope with this wave of development. But then again, social media as it is particularly addressed as involves many different types. Clueless what am I talking? Have a look:
• Social network:
Yes, yes what is social media without your favourite social networking site like Facebook? To others who sit there clueless, social networks are social sites which give its users a platform to meet and connect to people around the globe who share similar interests and passions.
• Book marking sites:
So, these basically only the technical ones will understand. These sites allow users to save and organize links of infinite online resources and websites. It gives the user the ability to “tag” links, which makes it easier to search, and invariably, share with their followers. StumbleUpon is one an example of a bookmarking site.
• Social news:
This site allows its users to post news links and other items to reference to outside articles. The other members then vote for the best one which eventually then gets prominently displayed on the site. Best example for such a form of social media is Reddit.
• Media Sharing:
Almost all of us are familiar with the popular media sharing website: Youtube, and we also hear success stories of people who make it big from here. So, media sharing websites like these, allow you to share different types of media like pictures, music videos or random videos to reach out to a larger audience. It also has features like creating a profile and commenting on other’s post like in Facebook.
• Microblogging:
Twitter is the most famous micro blogging site. These sites allow users to share certain links, sites etc, on their walls, and these are then posted on the ‘walls’ of everyone who has subscribed to that user’s account.
Over the years social media and the digital market is taking over the Indian subcontinent by storm. With services like social media optimization getting more and more takers, digital seems to be the best way to go!
People must have gotten your brain from the sand not to ever possess discovered your social websites mobility. In a nutshell, different on the web packages facilitate areas building and discussing facts – no matter if which always be online video, talk, documents or even posts. Actually by far the most die-hard businesses are noticed that you watch over your parapets straight into Facebook and Twitter to discover in the event that they wish to participate in this specific strange social property.
First thing to find out coming from a business viewpoint is which social websites are the one particular section of entire online strategy. You will find many experts seeking to tell you which social websites will be the be-all and end-all regarding business, and you’ll want to devote time every week participating. Yet there is absolutely no place inside creating a beautifully effective social websites presence when you have many good friends, probably none that spend some money or even send buyers to your business. Developing a group regarding good friends around a person feels wonderful – however they tend not to specifically pay the bills.
People that force social websites are similar to people that forced brand name promotion years ago. “You cannot determine outcomes via promotion – a person only need to always be frequently before folks. It might take a number of reps of this advertising prior to you’ll see almost any outcomes.
Thus how can you get clever having social websites? To begin with, figure out what you want to realize from it. Would you simply are interested being a being attentive article in order to trail debate of this business and to face problems, to build a community regarding customers around your online business, to express facts having customers and potential clients? Consult individuals who “get” the whole social point to discover what is realistic
The most important elements of your own social websites presence will be the text on your own profile. If you decide to are directed at business commanders as individuals who can afford your own products and services, tend not to produce your web profile in order to attract pupils or even wannabe commanders.
Be sure your own important special sales messages are stitched straight into your own profile. Keep in mind also to spice up your web profile together with your center search phrases as the search engines pick up information in their indexing.
As well as do not forget that social websites is named social for a explanation. Becoming way too stuffy or even corporate and business in your profile is usually a guaranteed approach to observe a person dismissed. Include a number of details of your own humanness – your own pursuits, interests or even quirkiness.
