Couponing is an age-old practice that serves the dual purpose of generating sales for businesses and saving consumers money. QR codes, traditionally used for inventory control and asset management in the automobile industry, are a more recent mobile marketing phenomenon. Appearing anywhere and everywhere from billboards to cereal boxes, QR codes are now finding great utility as coupons.
Wasp has previously explored how QR codes work and even offers a free QR code generator. Now we’re tackling “QR Codes & Couponing.” Check out the following infographic to learn how it works and how QR codes are revolutionizing traditional couponing.