Selling Social: How Companies Are Connecting with Social Media

Selling Social: How Companies Are Connecting with Social Media

SELLING SOCIAL

 For companies, not all social media platforms are created equal

 Have you noticed more ads on the social media you frequent? There’s a good reason for that.

 Companies are trying to dip into the massive pool of social media users; what platforms are they using – and how is that likely to change? 79%

 Marketers who have integrated social media into their traditional marketing activities 86%

 Marketers who say social media is important for their business

What They’re Using – And What’s Most Important

 Companies use a wide range of types of social media, from Facebook to Pinterest, but Facebook is still the king of social media. Social platforms used

 Facebook – 92%

 Twitter – 80%

 LinkedIn – 70%

 Blogging – 58%

 Google+ – 42%

 Pinterest – 41%

 Photo sharing (Instagram) – 18%

 Forums – 16%

 Geo-location (Foursquare) – 11%

 Social bookmarking (StumbleUpon) – 10%

 Podcasting – 5%

 Daily deals (Groupon) – 4%

 Q&A sites (Quora) – 4% Single most important platform

 Facebook – 49%

 LinkedIn – 16%

 Blogging – 14%

 Twitter – 12%

 YouTube – 4%

 Google+ – 2%

 Forums – 1%

 Pinterest – 1%

 Other – 1%

Why Use Social Media?

 Increased exposure for their business is the top reason marketers use social media. Sales? Those are last.

 Increase exposure – 89%

 Increase traffic – 75%

 Provide market insight – 69%

 Develop loyal fans – 65%

 Generate leads  – 61%

 Improve search rankings – 58%

 Develop business partnerships – 54%

 Reduce marketing costs – 47%

 Improve sales – 43% A closer look Sales

 62% of companies that spend 40+ hours a week earn new business through their efforts Exposure

 Just six hours a week can make a difference: With as little as six hours per week, almost all marketers (92%+) indicated their social media efforts increased exposure for their businesses. Cutting costs

 At least 62% of businesses with 10 or fewer employees agreed social media reduced marketing expenses, while only 38% of businesses with 1,000 or more employees agreed.

They’re Using Social Media, But Do They Know It’s Working?

1 in 4

 Marketers who are able to measure the return on investment of their company’s social media activities

What the Future Holds

 Facebook and YouTube are likely to see increased use, while daily deal and geo-location sites are likely to see marketers reduce their efforts. 8 in 10

 Companies that won’t use daily deal sites or will reduce their use 65% of companies have no plans to use geo-location sites, like Foursquare. Increasing use

 YouTube – 69%

 Facebook – 66%

 Blogging – 66%

 LinkedIn – 65%

 Twitter – 64%

 Google+ – 53%

 Pinterest – 51%

 Photo sharing – 38%

 Forums – 29%

 Podcasting – 24%

 Social bookmarking – 17%

 Geo-location – 16%

 Q&A sites – 14%

 Daily deals – 7%

SOURCE

 Social Media Examiner, “2013 Social Media Marketing Industry Report”

 http://www.socialmediaexaminer.com/report/

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