As an online marketer, you know that it can be difficult to keep up with all of the changes that keep coming to the various social media channels. There are so many different features to use that it can be hard to know which ones are even worth your time. You want to use only the tools that are going to make the biggest impact for your brand with social media marketing.
Lately, many of the big social channels have added some new features that are bringing great results to brands that use them. If you haven’t tried any of them yet, here is a list of some of the new solutions that you should consider using in your social networking for your business.
The Facebook Buy Button
Facebook, for all of its might, still struggles when it comes to converting into sales. The latest solution is to introduce the Buy button. This is making it possible for users to buy a product without having to leave their New Feed.
Now, instead of hoping that users will revisit your site later to make a purchase, you can capture the sale right at the moment that the consumer thinks “Hey, I want that!”
The Facebook Save Feature
News Feeds can get cluttered pretty quickly. It makes it difficult for users to find an article that they wanted to read about later in the day. Now, Facebook has added the Save feature to make it easy for users to “bookmark” an item on their News Feed to return to later.
This is great news for marketers, whose content can easily be lost in the crowd.
Promoted Videos on Twitter
Twitter has found that tweets with videos see a higher engagement than those without. As a result, marketers now have the opportunity to send out promoted videos to their audience.
You can upload and distribute videos, which will only play when clicked by a user. You only pay if a user clicks on and watches the video.
Improved YouTube App
YouTube has always been a great resource for online marketers. Now, the mobile app has been updated to make it easier for users to search for channels and play lists. That means your content will be easier to find and viewed while people are on the go.
Pinterest has swept the social marketing world with its unique take on marketing. It is completely visual-based, which appeals greatly to the average consumer. The new Messenger feature makes it easy for users to share and talk about the pins that they find with their friends. It is a great tool for engagement.
Specialized Interests on Pinterest
Pinterest is definitely a platform that users turn to for inspiration, whether for creating or buying the things they see. Now, when a user wants to do a search, they are given a breakdown of specialized interests within that search. This helps narrow down the search for information and articles that the user is looking for on the site.
If you want to stay relevant in this day and age, you need to be talking about the things that matter to your audience right now.
It’s not always easy to stay up on what is trending online, but thanks to the new tool from BuzzSumo, you can easily find the most popular content based on a keyword search.
This will give you an idea about what your target audience is talking about and the topics that your competitors are focusing on.
There are so many great ways to grow your brand through social media. New tools and features are always coming into play for us marketers to take advantage of these days.
What social media tool are you the most excited about using to promote your brand?
Dawn Pigoni of Be Social Worldwide is a certified online marketing specialist and a virtual assistant. Dawn offers superb online networking, marketing and bookmarking to WAHMs, Small Business Owners, Internet and Affiliate Marketers, and Coaches who desire to bring stunning internet presence through online networking to their businesses. Get Dawn’s free report, Social Networking today & see how she can assist you with being Social Worldwide!
Nobody in their wildest dreams could have predicted the massive impact that this little social site called Facebook formed in 2006 would have on everybody’s lives. This was never more evident then the way Facebook Pages has completely changed advertising and the way online marketers approach the marketing of their product and services.
Savvy marketers quickly realized the one great advantage with Facebook Pages was the ability to build brand loyalty . Once they had a satisfied customer, they were able to build a relationship, encourage repeated visits and cultivate fans into their business. In fact, people visiting could even write what they think of your products or services on their page’s “wall”.
Today, Facebook advertising has become an integral part of the marketing plans with businesses all around the world including Fortune 500 companies. More and more companies have recognized the importance of building presence on Facebook rather than just merely creating or posting a short advertisement.
The social nature of Facebook Pages encouraging interaction with people and the spread the word has created a powerful non-stopping viral effect. The end result being traffic in numbers that’s caught the attention of many a smart marketer.
Online marketers who keep the social first philosophy being helpful, offering members the posting of photos, videos and valuable content and participating in group discussions have enjoyed success with Facebook pages. Keeping the fan base excited with updates about the new things that you are offering can have a great impact on your business. Facebook is all about word of mouth advertising, so all the different applications you can implement and ways to energize your “fans” can only encourage repeat visits and build viral momentum.
The exciting possibilities of reaching millions and millions of of Facebook users and the fact that it’s free with so much capability has everyone jumping on board. The challenge for all marketers the world over is how to harness the viral power of it. An example, Facebook allows you to add application for syndicating blogs through RSS, which results in free advertising for the marketer
The matter of fact is, Facebook isn’t going away and growing at an enormous rate. More and more marketers now figure it’s essential to growing their brand and building loyalty to their product and services. The ability to network with others and having that all important interaction with their customer can’t be overestimated. The other reason Facebook advertising is so unique is that your audience is so targeted. The fact that they’re following your Fan Pages means the chance to build trust is so much easier and creating a healthy customer relationship long term is possible.
The potential to build your online business with Facebook is great, but only if you learn the ins and outs of Facebook and what works and what doesn’t. Remembering that it’s a social site should always be in the back of your mind. It’s a new and exciting way to market, so it should be approached a little different then any other online marketing platforms.
Be helpful.. be social… and most important be entertaining & fun
Always remember that you have to create a great profile page in Facebook in order for you to attract a lot of viewers. Be different, stand out from the crowd as you need to add people as friends in order to extend your network and get more people to visit your Facebook page.
These are just a few tips that can assure that your business has a chance to grow with Facebook. The sooner we learn how to use a social site like Facebook to our marketing advantage and enjoy the free advertising potential , the sooner we will have a viable chance to be successful in the competitive world of online marketing
About the author: Steve Wilton – I’m a married father of 2 online marketer who’s ALWAYS looking for the right opportunities to help people succeeed NOW… not later he’s offering free access to FacebookAd Secrets advanced training with Facebook advertising www.facebookadsecretspro.com