Tag: Social media marketing

7 New Social Media Features for Promoting Your Brand

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As an online marketer, you know that it can be difficult to keep up with all of the changes that keep coming to the various social media channels. There are so many different features to use that it can be hard to know which ones are even worth your time. You want to use only the tools that are going to make the biggest impact for your brand with social media marketing.

Lately, many of the big social channels have added some new features that are bringing great results to brands that use them. If you haven’t tried any of them yet, here is a list of some of the new solutions that you should consider using in your social networking for your business.

The Facebook Buy Button

Facebook, for all of its might, still struggles when it comes to converting into sales. The latest solution is to introduce the Buy button. This is making it possible for users to buy a product without having to leave their New Feed.

Now, instead of hoping that users will revisit your site later to make a purchase, you can capture the sale right at the moment that the consumer thinks “Hey, I want that!”

The Facebook Save Feature

News Feeds can get cluttered pretty quickly. It makes it difficult for users to find an article that they wanted to read about later in the day. Now, Facebook has added the Save feature to make it easy for users to “bookmark” an item on their News Feed to return to later.

This is great news for marketers, whose content can easily be lost in the crowd.

Promoted Videos on Twitter

Twitter has found that tweets with videos see a higher engagement than those without. As a result, marketers now have the opportunity to send out promoted videos to their audience.

You can upload and distribute videos, which will only play when clicked by a user. You only pay if a user clicks on and watches the video.

Improved YouTube App

YouTube has always been a great resource for online marketers. Now, the mobile app has been updated to make it easier for users to search for channels and play lists. That means your content will be easier to find and viewed while people are on the go.

Pinterest Messenger

Pinterest has swept the social marketing world with its unique take on marketing. It is completely visual-based, which appeals greatly to the average consumer. The new Messenger feature makes it easy for users to share and talk about the pins that they find with their friends. It is a great tool for engagement.

Specialized Interests on Pinterest

Pinterest is definitely a platform that users turn to for inspiration, whether for creating or buying the things they see. Now, when a user wants to do a search, they are given a breakdown of specialized interests within that search. This helps narrow down the search for information and articles that the user is looking for on the site.


If you want to stay relevant in this day and age, you need to be talking about the things that matter to your audience right now.

It’s not always easy to stay up on what is trending online, but thanks to the new tool from BuzzSumo, you can easily find the most popular content based on a keyword search.

This will give you an idea about what your target audience is talking about and the topics that your competitors are focusing on.

There are so many great ways to grow your brand through social media. New tools and features are always coming into play for us marketers to take advantage of these days.

What social media tool are you the most excited about using to promote your brand?

Article Source: http://www.articlesbase.com/social-marketing-articles/7-new-social-media-features-for-promoting-your-brand-7140011.html

About the Author: Dawn Pigoni

Dawn Pigoni of Be Social Worldwide is a certified online marketing specialist and a virtual assistant. Dawn offers superb online networking, marketing and bookmarking to WAHMs, Small Business Owners, Internet and Affiliate Marketers, and Coaches who desire to bring stunning internet presence through online networking to their businesses. Get Dawn’s free report, Social Networking today & see how she can assist you with being Social Worldwide!



Rising Impacts of Social Media Marketing

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Social media marketing services  are the best way to promote your business. This comprises a lot of activities to be done on various platforms like Twitter, Facebook, Linkedin, etc. These are basically called as social media platforms. For example, Facebook is quite a vast medium to market your business work. The website is like a beast with hundreds of followers and readers constantly surfing the site.

Marketing done through social media proves is more effective than using any other channel.  You may approach to a particular social media website and start marketing your services. If you want to go to Facebook, you can start doing it by creating a Facebook page and then go for promoting your website among the various options given on the website.

How to best use social media platform?

In order to use social media, you need to target best social media sites like Twitter, Facebook and many more.  After you select the best site to market your business, you need to start a marketing campaign. This campaign can be both free or a paid campaign. Each campaign works either on pay per click rate or pay per view rate. You have the privilege to run your campaign for days, months or years depending on your budget. However, it’s advisable to run a campaign at least for a few months for better outputs.

In the same way, you may also find an SEO company that can help you achieve your target in a more professional way. For that, you need to  search for a company who are professional sound, creative and use the given resources in the best possible manner. Please find below a list of social media sites that provide their marketing services:

  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Google Plus
  • Pinterest
  • Tumblr
  • Flickr

These are some of the top sites that you may use to promote and market your website. You may use the service as per your budget. You can get both the traffic as well as of clicks after starting a marketing campaign. Apart from using these sites for your marketing campaigns, you may also use blog creation services with attractive designs to give you the same business prospects.

How to know if social media marketing is giving ROI?

One of the reasons why people prefer to use such marketing services is to get better ROI. However, you may still use these services to get high conversion rates. High conversion rates comprise of delivering traffic that is targeted to your website. This way, you get the traffic related to the services or products you offer. Another reason why such marketing services help you in a better way is that they provide you strong back links to your website that are quite crucial for your business. Back links generated in a gradual manner are really helpful to your business. They are worth to make your business many folds.

Article Source: http://www.articlesbase.com/social-marketing-articles/rising-impacts-of-social-media-marketing-7143095.html

About the Author: cmjain

You can really go ahead and use social media marketing services in Gurgaon that are one of the renowned services in the city. We are well established players in the city who know the value of our client’s time and money.