The Fundamentals of Creating Truly Mobile-Friendly Websites

Mobile phones have definitely changed the way people communicate, and even shop, today. According to a recent industry report, there are more than 1.75 billion people all over the world who are already using smart phones. And majority of today’s smart phone users search for products, services and other information through their mobile phones, instead of desktop PC’s. Apart from smart phones, other devices like tablets are also used to search for data, and for shopping online. To create truly mobile-friendly websites, here are a couple of basic concepts that today’s web designers need to keep in mind.

Simple User-Friendly Design Is A Must

One of the basics in effective mobile web site design, according to graphic design perth experts, is simplicity. Simple, user-friendly designs should apply not just to desktop websites, but also to the websites of mobile devices.

And when they say”simplicity”, it means that all the features of the website should be easily accessible, and visitors should also be able to navigate through it in a stress-free and relaxing manner. The site’s most crucial information should also be readily accessible to the user right at the top page, without requiring them to scroll all the way down to the end of the page.

To make a truly simple but efficient and user-friendly mobile website, designers must be able to throw away all the clutter of colour, text, fonts and others. They should only keep the features that are necessary for delivering the services, or the crucial information, to its users.

The Mobile Web Site Should Address The Target Audience

Like any other type of website, mobile websites should also be designed in such a way that targets the intended audiences. To achieve this, the web designer should utilise all the required analytic tools to track data, and analyse consumer preferences and mindsets.

Designers must also use all the required data to figure out the types of devices used by the target audience. And of course, the web site should also be very accessible through every type of mobile device as well.

Use Single column Layouts

Another key element to consider when building mobile-friendly websites is the site’s layout. Because mobile phone or device users have to deal with small screens of small widths, the mobile website should use single-column layouts, which are entirely different from that of desktop sites.

If the standard column is used for designing mobile websites, users will not be able to scroll multiple columns at a time, because as mentioned earlier, the mobile device’s small screen width can only accommodate a single column, and will force users to begin scrolling again for the second column.

Use Larger Icons

Because of the smartphone’s small screens, most users make full use of the touch screen, for easily tapping an icon or figure, and entering their chosen destination within the site. With this in mind, mobile web site designers should create larger icons that are very visible on the screen, and are quite easy to tap a finger, without much effort.

Be Social Media-Friendly

If desktop and mobile websites are designed in such a way that they’re not social media friendly, then mobile users will not be able to connect with peers or friends, and easily share their ideas with the rest of the world!

To achieve this, web designers should incorporate various social media icons like Google+, Twitter and Facebook, so that mobile users can share the information from these sites to their friends and peers.

According to Perth web designs veterans, the following mobile website design basics are all aimed to create mobile versions that are easy to view and navigate. And with the ever-increasing use of mobile devices today, the creation of a truly mobile-friendly website can help increase traffic to a website, and ensure its success in today’s mobile-dominated environment.


Article by